Earn in 2022 With CPA Marketing Excellence Upsell, FREE VIDEO COURSE, CPA Marketing Excellence

1-Introduction

 The phrase “CPA” sounds about as exciting and attention-grabbing as accounting terms
would sound to a quilting enthusiast. It’s usually rattled off in this acronym form, and the
assumption seems to be that you’ll know what it is.
Acronyms (short forms based on initials of words in titles) intimidate people, so many
new internet marketers tend to ignore or gloss over this marketing method – but “CPA”
simply means “Cost Per Action” or “Cost Per Acquisition”.

TheBasicsofCPAMktg

Cost Per Action means that your reader just has to take a specific action (E.G. input a
valid email address, click on a link, request a free sample, etc.)
Cost Per Acquisition means that your reader actually has to buy the product or
subscription.1
Websites (or reports like this) dryly talking about CPA can hardly compete with “Make a
six figure income with no work – 1 week from now!” in excitement factor. But whether
you’re choosing to focus on Cost Per Action or Cost Per Acquisition, CPA marketing
has one common denominator: It is a form of advertising generated by a third party
in which you are paid for hosting or promoting that party’s ad or link, based strictly
on actions your readers take.
This in turn generates any of the following actions for the advertiser who is going to pay
you:

 

New subscriber sign up
 Purchase of a product
 Sales lead for your advertiser’s further follow up
How much can you earn?

Well, typically… not millions.

New subscriber signups

usually generate between $1.00 to $1.50 per lead. You definitely won’t get rich
overnight.
But if you combine simple Cost Per Action with some well-chosen Cost Per
Acquisitions, your payout may be much higher. For example, if you’re promoting a bigticket item that
costs $695, your commission that may be anywhere from $60-$300 on lead that results
in a sale. A few of these combined with a bunch of easy “just click” links or banners can
make a nice little second income for you.
And once set up, it’s a painless way to add extra income generation from your alreadyexisting sites. Put CPA to work for you while you go off to the church picnic or enjoy a
well-deserved nap (after staying up all the night before, trying to solve your shopping
cart problem.)
And as your list grows, so too will your profits.

A CPA network is a company that allows advertisers and web publishers (internet
marketers) to find each other and connect.
In other words, it’s the “dating agency” that pairs you up with your best ad match.
And as with dating agencies, there are leftover prejudices about CPA networks being
risky. The truth is, CPA networks have matured just as many of the bigger and more
selective dating agencies (such as eHarmony) have done. Just as you see “real people”
committed to values and caring relationships on eHarmony – compared to the sort of
dating agency that uses scantily-clad girls speaking lines laced with sleazy innuendo.
Most CPA networks are solid and reliable – it’s certain unscrupulous publishers
(affiliates) who most often generate the “shady” label.
In fact, one of the most important functions a CPA network can perform lies in making
sure both web publisher (you) and the advertiser are reputable, solid prospects.
Choose recognized and reputable CPA networks, and use intelligent marketing tactics,
and your sites should never have a problem with credibility.
How Does It Work?
So far, it sounds remarkably like affiliate marketing, doesn’t it? But there are some vital
differences it helps to learn straight away.

Both rely on internet marketers to promote their products. The biggest different between
the two lies in CPA emphasis on its affiliates generating leads, rather than sales. It’s
usually less labor-intensive – you don’t have to do the sort of ongoing promotion affiliate
marketing needs.
And in case you’re wondering what I mean by “generating leads”, that means having
site visitors act by filling out a form with some sort of personal contact information.
After that, your part is done – except for collecting your payment! It really is that easy.
Start simply at first, with email and zip code cost per action ads. As your skills grow, add
in cost per acquisition to promote high-ticket items.

Sorting Out The Confusion
It might help, at this point, to look at a quick comparison of 3 similar forms of `affiliate’
marketing:

Affiliate Marketing CPA Marketing Affiliate marketing can CPA
be originated from marketing a originate network– Clickbank

– or from an Network, such individual marketer.

MLM Marketing from as network
can Multi-Level a Marketing CPA depends on its members - such as AZN recruiting new members CPA Empire, in what is basically an PrimaryAds or Incentaclick illegal “pyramid”–

structure. or from recognized a large, marketing company or Ethical internet marketers organization who can afford avoid this model. to run its own ad campaigns Commission payouts are Commission payouts are usually once or twice a less restrictive and are month, and are based on based on actions the end results (sales)

user takes (especially lead
generation) Occasionally promotions bonuses offer Often offers its publishers or product high-end contests and promotions
In 95% of all cases, any CPA networks screening one will be accepted as an prospective web publishers, affiliate often with a phone call as part of the process You provide the landing CPA network or advertiser page and all promotion.
provides the landing page. You provide the space to display their link or banner ad.

How Does It Work?
CPA networks can be choosy about who they accept. They want a representative who
is going to take aggressive action – and they prefer reps who have substantial lists. This
doesn’t sound too promising for a new marketer, but let’s not get ahead of ourselves.
On the other hand, CPA networks tend to reward affiliates who generate strong
results. This can be in the form of prizes, bonuses, cash – and being offered exclusive,
highly-converting offers. This doesn’t generally happen with affiliate marketing.
CPA is often considered slightly fly-by-night by internet marketers – but we can blame
that squarely on the shoulders of the “black hat” sites. Another little-known fact: There
are large, well known brands in the CPA market, and you can find yourself promoting a
product with as huge a reputation as Nike.
CPA’s shady reputation was directly caused by marketers using truly dishonest and
illegal “black hat” techniques. For example, have you ever seen those ads that say:
“Make money from home! 1000’s of jobs – with no training and no fee to pay! Visit our
link to learn more.”
The reader clicks on this link and is taken to a site promising them the sun, moon and
stars – but they have to input their name and contact information to get it.
Then, when they’ve done this, they’ll see some page saying “Sorry, all our positions are
filled for now but we’ll keep your info on file” – or some such excuse. Most times, there
never was any job (or even any information) in the first place. That’s definitely a “black

hat” tactic – especially if you’re the guy who set up these bogus landing pages without
having even the hint of a job to offer in the first place.
Yes, it’s unkind, unethical – and illegal. And that’s precisely the sort of dishonest
marketer the Federal Trade Commission (FTC) is trying to protect people from with their
new overhauled rules and guidelines.

One advantage of signing up with a reputable CPA marketing network like AZN Network
or Neverblueads: They’ve already weeded out these fly-by-night advertisers for you.
There are advantages and disadvantages to this method of generating passive income
– but the benefits can often outweigh the disadvantages. I’ll give you the biggest benefit
up front, in the hope it will inspire you to seriously consider this much-neglected form of
passive marketing income.
Think about it for a moment. You have a list of 100 people. Perhaps only 20 of those
people will click on your email link or sign up box. Out of that 20, it’s the norm to get
perhaps 1 or 2 sales.
In other words, a 2-4% conversion rate – the 2-4% being the people who actually buy –
is considered “good” or “acceptable” in internet marketing. However, if your sign up box
or email link led to a CPA ad or site, and 20 people clicked, you would get paid for each
and every one of those clicks.
Sounds pretty good, doesn’t it?

You may be surprised at the “mainstream” products CPA networks want you to
promote. These can include:
 Ringtones
 Credit cards
 Mortgages
 Debt Relief
 Insurance
 Anti-Aging Skin Care
 Dating agencies
 Game sites
 Multimedia equipment
 Gift cards

The biggest problem most new marketers encounter when they try to get into CPA
marketing lies in not knowing the 3 most essential steps they have to take:
 Choosing the right CPA network
 Using the right keywords
 Getting past the “no traffic” hurdle
You’ve already been introduced to the strongest reason for going with a CPA network,
so let’s look at keyword research.
Of course, you already know that strong keyword research is essential in just about
every avenue of internet marketing, and hopefully, you know how to do it.

If you’re brand new to CPA marketing, it’s important to know exactly what types of offers
you can sign up for. There’s a wide variety, and when you read my descriptions, you
may instantly realize you absolutely don’t want to get involved with one particular sort –
but that a few others are right up your alley!
Knowing what type of offer you’re going to start with will help you focus your keyword
research more.
Check out this chart for a quick overview of the types of CPA marketing you can explore
(arranged in order of lowest paying to highest.)

Types of CPA Marketing
Zip Code lead captures

Same as above. Both offer around an average of $1 per
lead.

Email lead captures

Easiest to get people to do – but it offers one of the lowest
payouts – about $1.20.

Lead generation

Involves capturing a little more than just an email address
– usually first and last name, address, and perhaps even
phone number. Payout between $8-20.

Free Trial offers

These are good to find – people like getting something
concrete. Often you are paid on sales, however, just like

an affiliate. The average payout is anywhere from $20-40
Sales conversions

High end products with large commissions, these are
basically true affiliate sales. But your payout is most
rewarding, if you can generate these – as much as $60300

Zip Code Lead Captures – A zip code lead capture usually comes in the form of a
coupon. The viewer submits their zip code to get information about obtaining the
product. The lure will be a free gift card, dinner, iPod – you name it, you’ll probably see
it.
Here

is

a

typical

example:

Are they dishonest?
Not in the sense that when you click on the offer, it’s a blatant scam – finding this offer
through a recognized CPA Network will protect you from signing up unwittingly for
anything like that. The “prizes” are real - but usually there’s a “catch” – just like when
you go to redeem your “Free Entrée” coupon from your favorite restaurant, only to
discover in the fine print that you really need to buy a dessert and drink, in order to

qualify. Sometimes it’s a purchase; sometimes it’s joining a membership site, as in the
example above.
The bottom line here is that your viewer is a big girl or boy. It’s up the him or her to
decide how far they want to proceed in order to “qualify”.
Meanwhile, you’ve been paid your $1.35 commission.
Email Lead Captures – Similar to Zip Code Lead Captures – and slightly more hard to
convince people to sign up for and complete the form.
The key to upping your capture rate is to make sure the email offer is highly targeted to
the readers who visit your blog or website.
Lead Generation – Again, the key to capturing these is to make sure you’ve targeted
your blog or website to people who won’t mind parting with this information, in order to
get what is offered.
Don’t forget you can pre-sell offers too, by writing about them on your blog.
Relate a personal incident in which you benefited from information or products such as
the one offered, and let your readers know in advance any hidden incentives they’ll be
eligible for, with the offer.
Free Trial Offers – These are especially good for niches like skin care, weight loss and
natural products. If you have a blog loaded with truly interesting information on this
niche, you will have built enough trust for your readers to seriously consider the offer.
Your blog will give you a natural avenue to promote the offer – and there’s the incentive
of the actual free sample to further encourage readers to click.
Sales Conversions – This type of offer is often combined with lead generation. You
capture the person’s information, get paid your tiny commission – but if the person buys,
you also get a true sales commission on top of it.

If your list is small, do make sure you have a few of these well-researched, wellpromoted offers. It’s your best chance of making real money.
With “easy” methods like simple zip code or email address capture, the commission is
so small you really don’t notice a difference unless you’ve got a huge list.
Don’t be intimidated at the thought of promoting these products and offers – it really is
a lot easier than you’d imagine to get this stream of income going; and even though you
might have to invest in a chunk of setup time (especially if you’re promoting high end
products), once you’ve got your blog (the vehicle you’re going to promote them on) set
up and running.

Part of this involves finding good keywords for the offers you are interested in
promoting. Another essential step is to join as many CPA networks as you can handle.
If you do this, one of the things you’ll likely notice straight away is that the same offers
show up on other networks.
This is a good thing – it’s where diversity benefits you. It allows you to compare the
various forms of compensation offered by competing networks. Do you want more
points on Network A? Choose that version of the offer. Would you rather have the cash?
Choose Network B. Jumping in and “swimming” with more than one network will quickly
help you get a feel for CPA marketing faster than any other tactic.
There are certain types of offers that convert so much more efficiently than others, it’s
worth mentioning them: Debt relief, insurance, loans and credit.

These are the

easiest categories to start with, because they are simple zip code and email address
submissions. However, what makes them a good place to start for the newbie: Their
payout and reward rate is usually higher than any other zip or email category.
To get people to click on text link ads and enter zip codes, it’s important to have that
quality content we keep talking about on your blog – content that will encourage your
reader to think of inputting his zip code as a logical next step. He clicks because he
trusts your content. It doesn’t feel “fly by night” or “empty”.
Put yourself in the reader’s shoes, for a moment: He’s shopping around for insurance.
He’s getting frustrated because he lives in Vancouver, B.C., and all the results seem to

be for U.S. insurance. So he inputs “Canadian insurance quotes” into Google search,
and finds your top-ranking site, “canadian-insurancequotes.com”. This is what the page
he opens up looks like:

It’s not hard to set up a blog with real content like our fictional example, above. Notice
how the colors blend and balance, so that nothing is jumping out and screaming at you.
The link to the gas card giveaway looks like just another interesting part of the site, and
doesn’t feel like a “scam” because it’s totally relevant to the subject (cars).
The postal code capture box looks as if it’s just going to give you a really handy
Canadian quote comparison. And you’ve been reassured by the “checklist”, which is
there to help you.
You might click on the red underlined text link, “insurance rates” just to see if there’s
some information in that link that’s a little more focused…
Now, suppose instead we had stuffed our fictional site with totally irrelevant ads, and
done our best to make sure they stood out, giving no thought to the content… Women
are likely to be offended by the “hot new singles” ad. Most men looking for car insurance
want car insurance, even if “hot” girls aren’t a displeasing idea generally.

They’re

certainly not going to trust a flashing ad (our ad flashes, by the way; you just can’t see it,

in print.) And if they’re looking for frugal rates on car insurance, they’re not going to
bother with “Vegas Lotto”. In fact, that particular ad is probably going to just “not
register”.
In short, nothing about this site, including the generic and meaningless text, invites the
reader to consider it a high-quality “authority” site – or click on the links.

I can tell you to “fill your blog with relevant content” and talk about blending in till the
cows come home, but actually showing you how to create a blog site and how not to is
probably a better way to give you a feel for what this translates to, in the real world.
When you are first starting out, filling out applications for CPA networks, select:
 Text Links
 PPC
 Banners
You can always add more types of ads later on, once your website or sites are up and
running, and you’ve gotten the hang of CPA marketing.

One of the most crucial components lies in matching the right product with the right
target market. You’ve just seen a stunning example of how not to do that in the second
fictional site example, above!
Your CPA ad should never look or feel out of place on your website. It should seem like
a natural part and extension of the services your site offers – something that your target
audience will be highly interested in, or pleased to find out more about.

It’s a good idea to sign up with a number of CPA Networks. That way, if one fails you in
some way, there are others to pick up the slack.
Keep the number of networks nicely diverse, but don’t go overboard at first, until you’ve
got the hang of running your campaigns. You can always add more as you go along.
A good rule of thumb is to concentrate on picking the right offers for your target market,
for the websites you do have.
Do check out as many as you can. You may come across an offer that’s so good, it
gives you an exciting idea for building a site around it. (But do your homework – your
keyword research and offer comparison – before you accept it.)
Here is a list of proven CPA Networks. There are hundreds more, and many of these
are also solid companies – but this list is more than enough to get you started, for now.
Adfish
Affiliate.com
AZN Network
Canadiansponsors
Clickbooth
Directleads
Eadvertising
Hydra

Incentaclick
Linkshare
MotiveInteractive
Neverblueads
Offerweb
Ourfreestuff
Pepperjam
ShareaSale
ShareResults
Trafficneeds
Xy7.com

Each one has its own rules, guidelines and application process instructions, so be sure
to check them out carefully before deciding whether or not each is right for you.

We’ve already discussed picking a domain name, and getting a basic blog set up.
We’ve also spoken about the 10 token articles you’re going to populate this blog with (or
slightly more than 10.)
Content
One thing to note that will make a huge difference: If you do treat your blog posts as
“token articles”, your site will fall flat, with low conversion or click-through rates. You
really do need to be offering visitors valuable content they can really use.
That means specific information. “Car insurance is a good thing” is not a sentence likely
to grab your reader’s attention. “Here’s a handy checklist of features your insurance
should have” promises specific information the reader is going to be able to use, to help
himself get superior insurance that really meets his needs.
It really is worth digging round a little in your research, to come up with juicy facts that
no other site offers – ones suggested by the keyword phrase your reader is searching
with.
We’ve spoken about some popular categories, like debt relief and credit card scores.
Anti-aging skin care is another highly converting category.
What I’ve found has worked well for me with these: adding a personal anecdote the
reader can identify with.

This doesn’t mean pages of personal history – just a one or two paragraph anecdote,
talking about one specific aspect, before continuing smoothly with specific facts showing
the reader how I solved this problem. (Example: Trying coconut oil products, and being
really pleased with the results – but not realizing how this oil absolutely doesn’t let your
skin “breathe”, and can actually cause serious problems – not to mention the worst acne
breakout I’ve had since my teenage years! I actually got a lot of comments – and a lot
of click throughs on my related CPA insertions – with that particular blog post!)
The other great thing about the Skin Care/Anti-Ageing category: There are often CPA
offers for samples of a free product in exchange for contact information. These offers
work really well for this category!
To get back to our general methods of content creation, you can write the blog posts
yourself, use PLR or have them ghostwritten specifically for you.
Since you’re just starting out, free PLR may even be your only option at the moment.
However, if you do use PLR, don’t drop the posts in “as is”. Not only is PLR deliberately
generic and bland, but you may find your site shunned by Google, who will read it as
“duplicate content.”
You couldn’t do anything worse for your marketing efforts than have that happen!
PLR is meant to give you a “skeleton” structure, cutting out most of the Research phase
that usually goes into writing good blog posts.

Make sure you totally re-word the

articles. Re-write every sentence. Mix them up. Cut out sections. Add new sections in.
Beef up statements by adding specific facts that will interest your reader.
But never, never, ever leave PLR posts in their original form.

Ads And Website Colors
One trick used successfully by top marketers: Pick colors for your site that blend with
your ads. Contrary to popular belief, ads that “leap out” and assault your eyeballs do
not result in good click through rates.
(Avoid flashing or moving ads – testing shows that they annoy more readers than they
entice!)
Everything on your page should subtly draw attention to your ads – there should be no
sumptuous graphics to distract from them.
On the other hand, make sure your pages are visually interesting and not crammed with
hard-to-read text. People like to scan, looking for high points, when they’re checking
out an article. Lots of “white space” helps with this, as do bullet points and subheads
in your articles.
Types Of Ads You Display
There are a variety of ads you’ll be offered for each product. Select the one you feel
works best with your website, and is the least obtrusive.
Types of ads usually fall into these categories:
 Banners
 Email
 Newsletter
 Pay Per Click (PPC
 Popups
 Search Engine Optimization (SEO)
 Text Links

With banners, text links and PPC, you have the option of starting out by just merely
inserting them in relevant content on a web page.

However, the more you do to

encourage people to click on them, the better. This does not mean asking people to
click on the ads! In fact, whatever you do, don’t allow friends and relatives to
repeatedly click on your ads – it will be noticed, and you will be penalized.
The best way to encourage click through is to make clicking on your ads seem like a
natural step when your interested reader explores your page. That’s where those
targeted blog posts come in and highly relevant offers come in.

A good place to find really blunt, honest feedback is WarriorForum. You don’t have to
join – just search for “CPA” in the WF search box. This is the first place I go to, when I
want tips on a marketing method or feedback on a software program. I don’t waste time
wading my way through blog sites filled with biased “reviews” on Google. And you’ll
often find excellent Special Offers targeted for the subject you’re researching.

Wishing you much success with CPA rewards!

Thanks for reading and good luck with your amazing CPA campaign.

Click Here To Make More Money With CPA Marketing

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